ADO ladies lose at Ajax

Despite a solid, strong performance away at Ajax, ADO ladies could not deny the Amsterdam side from becoming the league champions for the first time.

The home side took the lead in the twelfth minute, as they broke down the left wing, a cross to the far post was headed home by  Inessa Kaagman, 1-0.

After going behind the ADO players picked up the challenge and worked hard to get back on level terms, both Michelle Vrieling and Sharona Tieleman forcing the Ajax keeper into good saves.

In the added minute of the first half ADO got the goal their play deserved. A pass by Nance van der Meer brilliantly found Nadine Noordam, she remained calm and placed the ball in the back of the net.

The second half saw ADO again pushing forward, creating chances, yet Ajax were very capable of striking themselves, forcing ADO keeper Jennifer Vreugdenhil into some great saves.

The ADO keeper had to be substituted die to injury in the eighty fourth minute by Isa Pothof. Pothof also was forced to make some fine saves as the clock counted down. Yet heartbreak for ADO as in the final minute of the game, Marjolijn van de Bighelaar hit the winner for Ajax, a goal that sealed their championship title.

ADO ladies team: Jennifer Vreugdenhil (84. Isa Pothof); Yvette van der Veen, Hélène Heemskerk ©, Priscilla Mesker, Mijke Roelfsema; Victoria Pelova (49. Eline Koster), Michelle Vrieling, Nadine Noordam; Nance van der Meer, Marthe van Erk (72. Lindsey Keizerweerd), Sharona Tieleman.

ADO ladies final game of the season is next Friday in the Kyocera stadium when they take on FC Twente. Kick-off 19:30.

Jerdy Schouten leaves for Telstar

Jerdy Schouten leaves at ADO Den Haag and goes on to pursue his career at Telstar. The attacking midfielder signed a contract for one year in Velsen with an option for another season.

Schouten joined the ADO youth system in 2008. Slowly he worked up to the first team. He has been part of the selection since this the start of last season. Schouten debuted on December 10th, 2016 in the away match against NEC (3-0 loss). The Spijkenisser also played in the matches against Ajax and in the Cup against Feyenoord. They were all defeats.

The club thank Jerdy for his efforts in recent years and wish him a great success in his further career!

ADO continues with Basic-Fit and says goodbye to Kyocera

From next season, the name of the new main sponsor is Cars Jeans and will be on the front of the ADO Den Haag shirts and will be the name of the stadium later. The current main sponsor, Basic-Fit, will still be closely involved in ADO this coming season. The fitness center gets its name on the back of the match day shirts.

General Director of ADO, Mattijs Manders: “Basic-Fit has made a significant contribution to the growth of ADO Den Haag in the last six seasons. We are very grateful to them for their contribution to ADO Den Haag. We are pleased that we are not saying goodbye. We continue to take care of each other and to continue the cooperation. We can be proud of such a loyal and sporting partner as Basic-Fit.”

John Verhouden, Sales & Marketing Manager at Basic-Fit, understands that ADO Den Haag will continue with their new main sponsor Cars Jeans in the next season. “It is a unique opportunity for ADO Den Haag, so we are happy to accommodate the new sponsor. Basic-Fit is a warm heart for ADO and we are therefore pleased that we can continue to support the club as a back sponsor. We are pleased with the cooperation and move forward.”

Within the foreseeable future, Kyocera’s name will disappear after seven seasons at the stadium. Since 2011, the 48 meter long led light advertising with the stadium name on the roof has been visible from far away. At the end of 2010, KYOCERA Document Solutions Nederland and ADO Den Haag signed an agreement. Manders looks back on a beautiful period. “Seven years is quite a long time. By having such a strong name as Kyocera at the stadium, we have achieved many ambitions. The highlight is undoubtedly the solar panel roof at the stadium that Kyocera has produced and delivered. The 2,900 solar panels Deliver 50% of ADO’s annual power consumption. I would like to thank Kyocera for a successful period.”

Etienne Hendriks, managing director of KYOCERA Document Solutions Netherlands: “With pain in my heart, I say goodbye to the Kyocera Stadium. It will be strange to me to drive to the Prince Claus Plein and to see another name at our stadium. We have been working very well with ADO Den Haag for many years and have considered the stadium as our second home. We are pleased for ADO Den Haag and welcome a new name, we wish them all the best.”

Cars Jeans the new main sponsor of ADO Den Haag

ADO Den Haag has found a new main sponsor in Cars Jeans for the next three seasons. The clothing brand will be on the front of the match day shirts for the foreseeable future, the stadium will be renamed Cars Jeans Stadium.

Mike Havenaar of ADO Den Haag

General Director of ADO, Mattijs Manders, about the new main sponsor: “We are very pleased that a well-known clothing brand like Cars Jeans wants to join our club. At the first meeting, both parties had a good feeling. With Cars Jeans, ADO can take important steps in the next three years towards a sporty and financially healthy future. With Cars Jeans as a new sponsor, ADO will set a new standard with a partnership that is unmatched for us, and is for a long period of time. We can be very proud of this in all respects, because of the deal, Cars Jeans has a lot of confidence in ADO Den Haag. We will also do everything we can for Cars Jeans, to give a big brand awareness in our region, and beyond.”

Cars Jeans was founded in 1982 in Amsterdam. It is a Dutch company that sells clothing not only in the Netherlands but also in Belgium and Germany. Cars Jeans is a middle of the road brand. The company is not unfamiliar with football sponsorship, because in the 90’s, Cars Jeans had advertisement boards across the fields in various Dutch stadiums at national and international matches, including Dutch international games.

Cees van Bueren and Guido Winkeler from Cars Jeans: “From the first meeting, the feeling was very good with the people of ADO Den Haag. We were looking for a club in the Randstad region. In ADO Den Haag we have found a club that fits perfectly with our brand. We look forward to a successful collaboration over the next three seasons.”

Photos © ADO Den Haag

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With a Season ticket you benefit from various benefits and are much cheaper than ordering individual tickets!

Adults from €150.00. That is only €8,82 per game
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You will enjoy the amazing atmosphere this coming 2017/2018 season.

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Barbara Lorsheyd returning to ADO Ladies

Barbara Lorsheyd will be part of the ADO ladies squad for the 2017-2018 season. The 26-year-old keeper returns to the Kyocera Stadium.

In the 2007-2008 season, Barbara Lorsheyd at the age of 16 came to the club as a young talent. From the beginning she was the first keeper to stay for a few seasons. Thus she became part of the renowned team that won the Championship and the KNVB Beker (cup) in season 2011-2012. After six seasons at ADO ladies, Lorsheyd left for Telstar in 2014 where she played for two seasons. She then continued her football career at FC Twente, where she still defends the goal until the end of the season.

“I would like to start the new season at ADO ladies. It is a beautiful club, always fighting with passion on the pitch. In addition, it’s great with the fans who always do their best to create a nice atmosphere in the stadium. I have been playing for seven seasons myself and am glad I can play in an ADO ladies shirt again.”

A Hague icon returns to the old nest again, according to technical manager Alex Scholte. Chief trainer Arend Regeer agrees with this and sees cooperation with Barbara: “Barbara is a keeper with experience, is driven and strong in coaching.”

End of season awards

The 2016/2017 Karel Jansen end of season awards were as follows.

Leading goalscorer: For the second season in a row, Japanese striker Mike Havenaar, having Scored nine goals despite suffering a major viral infection that kept in out of action for well over a month.

Young Talent: Twenty two year old Sheraldo Becker picked up the award, after a difficult start to the season, he developed into a fans favourite.

Player of the season: This award went to long serving Robert Zwinkels, Started the season as second choice, but Fons Groenendijk eventually chose him as his number one. Zwinkels has been admired by fans for his loyalty for years. His experience produce some fine displays which kept ADO in many close games, a well deserved reward.

The ADO ladies awards went to Victoria Pelova as the clubs brightest talent. An award she won through numerous first class, skillful performances, the most consistent player throughout the season.

ADO ladies player of the season: This award deservedly went to Pia Rijsdijk. A hardworking, tough forward. Scored vital goals and is a great team player and I think maybe future captain of the club.


ADO react to publication in national media

We regret the picture painted by the Voetbal International magazine that has outlined the situation at ADO Den Haag. The club does not recognize the article and regrets it, as it contains many inaccuracies.

At present, a balanced and sustainable solution between the management of ADO Den Haag and UVS is being worked on, both financially and governance, and of course, according to the KNVB rules. Because this process has not yet been completed, it is not possible to respond fully.

ADO Den Haag still hopes to present the new policy plan before summer. At that moment, the club will also come out with the right facts.

“Job van der Have and I as the staff appointed by the Enterprise Chamber of the Amsterdam Court do not recognize the anonymous criticism of Director Manders.” According to Ben Knüppe, Chairman of the Supervisory Board of ADO Den Haag.

“A substantive response is not useful at the moment. We should not disturb the process. However, I value it enough to make it clear that commercial steps are being taken in the commercial sector. We hope and expect to see that soon. But a breeding chicken should not disturb you,” said General Director Mattijs Manders in a short response.