NL Express ties to ADO for two years

Chinese package delivery company NL Express and ADO Den Haag have signed an agreement on the lease of a Sky Lounge at the Kyocera Stadium. NL Express will start renting space for the next two seasons with an option for another season. Alex Kan (director NL Express) and Mattijs Manders (CEO ADO Den Haag) on Thursday morning put their signatures to the agreement. ADO Den Haag is an important milestone in the development of the Chinese business network.

Photo courtesy of ADO Den Haag

NL Express, with headquarters in Nieuw-Vennep, specializes in parcel logistics  from the Netherlands to China. It is one of the largest Chinese distributors in the Netherlands. The company provides reliable parcel delivery and customized packaging solutions for shipments to China.

Kan says the agreement mainly came about because of the Chinese owner of ADO Den Haag, mr. Wang Hui. “Of course we support our own people. It would be nice if in the future we can also support Chinese football. That would attract more Chinese people to the stadium, and would benefit Chinese football.”

Manders is delighted with the new sponsor: “Last year we met the directors of NL Express in China. They have become so excited that they have taken a Sky Lounge. A nice first success with a Chinese company that we have achieve on our own. Hopefully we can get more.

ADO play first friendly tomorrow

On Saturday at 17.00. ADO Den Haag play their traditional pre-season opener at HVV Laakkwartier.

Tickets are available at the turnstiles. Alsways a fun and welcoming atmosphere for this game.

HVV Laakkwartier

Jan van Beersstraat 69
2523 JS  Den Haag

The canteen at H.V.V. Laakkwartier will be open for a snacks and drinks.

There is paid parking from 18:00 around the grounds of H.V.V. Laakkwartier. The parking spaces in the area are scarce, so the club recommend that as much as possible to come on your bike or use public transport.

The ADO squad will be available to sign autographs and pose for selfies only AFTER the training session is complete.

There is always a good atmosphere at the season opening, lots of fun and colour with smoke etc. Also as an expat, get to mingle amongst the regular fans of the club. They are always very welcoming to anybody who supports the local team.

Confirmed ADO fixtures for 2016/2017

The fixtures for the coming season have now been confirmed by the KNVB (Dutch Football Association).

ADO start at home with a game against newly promoted Go Ahead Eagles on Saturday 6th August, kick-off 18:30. The first away game will see ADO face their former manager Henk Fraser when they travel to Vitesse Arnhem on Saturday 13th August, kick-off 19:45.

The big games at home are. ADO v Ajax, 15th October. ADO v Feyenoord 15th February. ADO v PSV 15th April. The final game of the season is at home to Excelsior on Sunday 14th May.

To see the full fixture list, please click HERE.

First training moved to Kyocera Stadion

The first training of the season was to have been today at 19:00 on the grounds of Laakkwartier. Unfortunately due to the heavy rainfall the pitch is deemed to be unplayable. Therefore the training has been moved to the artificial pitch of the Kyocera Stadium.

 The club ask their supporters to still go and enjoy the opportunity to attend the first training. The Aad Mansveld Stand will be opened. The North Side side is closed because there is still work goung on to replace the Stork logo with seats on the blocks of N, O and P.

From 18.45 the Aad Mansveld stand is open and there is a complimentary coffee / tea ready for everyyone. There will a catering counter open as well.


According to the standard conditions of the KNVB it is not allowed to set off off fireworks in the Kyocera Stadium. Any new damage to the artificial field will bring the club big trouble. As always, we count on your passion and support.

ADO reveal new kits for next season

ADO Den Haag proudly presents their new home and away kits for the 2016/2017 season.

The home shirt features of course the famous yellow-green vertical stripes. Just like last season, they have again opted for  yellow shorts. New is the collar, there is a picture of the stork and the year that the club was founded, 1905. On the back are the phrases ADO Den Haag stands for: HaagseBluf, Strijd, Passion. (Fight, Proud)

The away shirt has vertical stripes, in white and black. What is striking is the light green color around the collar. On the inside of the collar in big letters is ‘ADO’ and the dates of next season: 2016/2017.

In addition, ADO Den Haag this season have a second away kit. This is a totally green shirt with yellow collar. There is a picture of the stork and the year that the club was founded, 1905. On the back are the phrases ADO Den Haag stands for: HaagseBluf, Strijd, Passion. (Fight, Proud)

All the kits have been developed in close cooperation with the supporters’ associations FCDH-Middennoord, Haagsche Bluf, Fansupport, technical staff and the kit sponsor Errea.

The new shirts are from Wednesday 22nd June available in the Fanshop at the Kyocera Stadium and at the online Fanshop. Incidentally, the tracksuits, presentation packs and goalkeeper kits will go on sale.

Goal Keeping hero Hansen leaves ADO

After two seasons at ADO Den Haag, cult hero goalkeeper Martin Hansen has left the club to join FC Ingolstadt 04, which plays in the German Bundesliga. The Danish goalkeeper had signed a four year contract with the club that last season finished eleventh in the Eredivisie. Hansen was still under contract with ADO until mid-2018.

Hansen came to ADO in 2014 from the Danish Nordsjaelland. In The Hague, the keeper rapidly captured the number one spot and the hearts of the supporters. In his first season he was already 32 times chosen as number one. Also last year, Hansen was the undisputed number one. The former youth player at Liverpool missed only one game. Hansen peaked at ADO Den Haag on August 11, 2015 in the home game against PSV. In injury time, the Dane went forward, and with a brilliant flying back heel he drew the game level at 2-2. The goal made sporting headline right around the World, putting ADO in the spotlight of media attention.

ADO Den Haag thanks Martin for two fantastic years, during which he helped the club with his excellent goalkeeping. Hansen was always a stable factor within the squad. We give Martin this new step in his career and wish him every success at his new club. We can be proud that Martin joined ADO Den Haag and was able to develop his skill that sees him take the step into the German Bundesliga.

Martin Hansen wants to thank everyone at ADO Den Haag for his great time at the club: “First I want to thank everyone I’ve worked with during the past few years, they have always given me great support over the years and have been very important in my development at  ADO Den Haag. the biggest thanks of mine goes out to the fans. you have really been fantastic for me! It was a privilege for me to play for you. you have my support through thick and thin. to me this is not goodbye, but farewell.”

On a personal note, I was lucky enough to interview Martin and his Danish colleagues. He really is a great character, who lived up to the reputation of all goalkeepers being slightly crazy and eccentric. He was fun to talk with and his team mates obviously adored him. He will be missed! To see the interview with Hansen and his Danish team mates, please click HERE.

Hansen wins ADO goal of the season

In recent weeks fans could vote on the Goal of the Season. The votes have been counted and the winner of the award and winner of the free Season ticket for the 2016 -2017 are now known.

28% of the votes were unsurprisingly for the goal by Martin Hansen against PSV and therefore is chosen as the Goal of the Season by the supporters of ADO Den Haag!

Out of all these votes, one lucky fan was selected by computer to win a 2016-2017 season ticket.16 -’17. The winner is a Ms. Van HaaftenBoeve!

Dennis van der Heijden came second after Martin Hansen, he received  24% of the vote for his goal against Excelsior. Thirdly with 21% of the vote was  the goal by Tommie Beugelsdijk against Heerenveen.

Željko Petrović new head coach of ADO

ADO Den Haag on Friday reached agreement with Željko Petrović over a move to the club. Born Montenegro is the new head coach of ADO Den Haag.

Željko Petrović started his football career at Budućnost Titograd. Then led him along his rich career to Dinamo Zagreb, Sevilla, FC Den Bosch, RKC Waalwijk, PSV and Urawa Reds. In 2004 he finished his football career at RKC Waalwijk. In addition, he was also capped 18 times for Yugoslavia between 1990 and 1998.

After his playing career Petrović gained a lot of experience as a head coach and assistant coach in the training business. He was assistant coach at clubs like Feyenoord, Hamburger SV, West Ham United and Sunderland. As head coach he worked at Boavista, RKC Waalwijk, Urawa Reds and Al-Shaab.

Petrović is very happy with his transfer to ADO Den Haag: “I’m very glad I have joined as head coach at ADO Den Haag for next season. It’s a fantastic club that suits me. The public expects fight and passion on the field. Every match with the knife between the teeth. These are values that fit well with me. I’ll been looking forward to the season and the first training next Monday.”

Also CEO Mattijs Manders is delighted with the arrival of Petrović: “We have switched so soon after the departure of Henk Fraser,  it’s also good for the first practice to have present the new coach, I am very pleased that despite the speed, we have very carefully proceeded with the implementation of this very important function. the support for Željko within all levels of the club is very high. He has a strong personality that fits well with the core values of this club. I am therefore confident that with this trainer we will achieve good results.”

This upcoming Monday, Petrović will be presented at the Kyocera Stadium at 16.00 to the press and then immediately afterwards go on the field for the first training of ADO Den Haag. The first training will start Monday, June 20th at 19:00 at the ground of Laakkwartier.

Dick Advocaat & Kees Jansma join ADO

Dick Advocaat (68) will be the technical adviser at ADO Den Haag next season. The former first team player of ADO (182 official matches) has agreed to join ADO Den Haag. CEO Mattijs Manders is extremely delighted: “The reputation of Dick is well known. He is for our club and adds more value to pur standing. I am grateful to the KNVB (Dutch Football Association) that they give Dick the opportunity to assist ADO technically in his spare time and on a voluntary basis. The Supervisory Board, headed by Mr. Wang, are therefore encouraged by the plans to lift the club to a higher level.”

Advocaat finds it “extremely comfortable” that his employer, the KNVB, allowing him to support “his” ADO Den Haag. “At ADO Den Haag, there is still a long road to stability. I just find it great that I may be able to help. All parties in and around the club must work shoulder-to-shoulder.”

Kees Jansma and Martin Toet new commissioners.
On behalf of the Supervisory Board Commissioner, Wim Deetman, had rounds of talks during the last few days with Kees Jansma. Manders “Jansma has indicated that he is committed to the club. His arrival is widely supported within the Supervisory Board and the club.” Jansma will still remain as a presenter at FOX Sports.

Finally, all the seats on the Supervisory Board are now completed with  the addition of Martin Toet, former player of ADO Den Haag in the 70s. Toet is a former partner of BDO and currently active as an entrepreneur in business. In addition to Wang and Deetman, Martin Jol completes the members of the Supervisory Board of ADO Den Haag.

Manders expects in the coming days to also finalize the appointments lof a new head coach..

John Nieuwenburg new physical trainer of ADO

ADO Den Haag has found in the shape of John Nieuwenburg (pictured right), a new physical trainer. The 37-year-old Hagenaar follows Nol Hornix (left), who now has a job at the Football Association of China.

Photo courtesy of ADO Den Haag

Nieuwenburg is no stranger to ADO Den Haag. Last season he acted as the assistant to Hornix. Nieuwenburg left such a good impression that the club has now appointed him as the physical trainer. ADO Den Haag are very pleased that someone can maintain the qualities of Nieuwenburg for the guidance of staff.

Although Nieuwenburg is a Hagenaar (someone born in The Hague), he never played professional football with ADO Den Haag. The former defender / midfielder played for Sparta twice, Ajax two times, FC Dordrecht, Helmond Sport and Haarlem. Then Nieuwenburg was for a few years at Topklasser side Scheveningen, where his active career ended last year. Since then, Nieuwenburg held the post of assistant coach at ADO Den Haag.