Star Balm sign three year shirt sponsorship deal

ADO Den Haag and Star Balm have signed an agreement for three seasons. Starting from next season, the name “Star Balm” will adorn the back off ADO Den Haag’s official match shirts.

Star Balm was developed by the pharmaceutical company Novum Pharma. This Dutch company designs, imports, exports, distributes and services self-medication and health products. Star Balm The product is used for the external supportive treatment and relief of sore muscles and joints.

CEO and owner of Dick Tintelen looks forward to next season. “In sports sponsorship should not rely only on the contact potential opportunity for the brand Star Balm (opportunity to see), or in terms of brand awareness, brand image and purchase intent, but also in the social context. Sports intrigues, fascinates, binds, moves and promotes. Star Balm recognizes and appreciates the importance of sport and exercise. It contributes to social and educational purposes such as the development and empowerment of children, learning about sportsmanship and respect, social participation and is a great binder for social cohesion. Star Balm is proud of its partnership with ADO Den Haag, a partner with the common belief that the brand experience of Star Balm perfect build on the sporting experience at ADO Den Haag. “

“Star Balm is a brand with international appeal and we are proud that Star Balm has chosen ADO Den Haag” concludes Managing Director Cees Driebergen,  joined by Dick Tintelen. “the fact that right away we both agreed on a three year contract shows a feeling of mutual confidence.”

Two weeks ago Basic Fit extended for two years their role as head sponsor of ADO Den Haag. This means that ADO Den Haag in the coming years are assured of a sponsor on the front and back of the shirt.

The Hagueonline sponsor the ADO player of the season award

It has been confirmed that The Hagueonline expat service website will be sponsoring the ADO player of the season award.

 It was the owner of this website, Billy Allwood, who first got me to cover ADO Den Haag games for the website, and open a window into the world of our local football team to the expat community. There are other links between the club and the website when it comes to international expat relationships. We all hope to get more interest in ADO amongst the expat residents in the future.

I wish to again thank Billy for his help and input with this idea. We are committed to promoting the club and getting more and more expats into the stadium to support our local team.

Visit the hagueonline website HERE.

Tickets for anniversary match against RKAVV

Tickets go on sale for the 90th anniversary of the local football club RKAVV when they will take on ADO Den Haag on Saturday, April 7th. The tickets cost 7.50 euros and can be purchased at the stadium box office on the weekday opening hours (every Tuesday, Wednesday and Thursday 12.00 – 18.00, every Friday 12:00 – 20:00). Also in The Hague on the Primera Theresiastraat these tickets.

The main game of the day kicks-off at 17.00 and before that there are several other games involving the younger, junior teams.

Day program April 7th

At 13.00 the RKAVV football day starts, open to all youth in the region up to the age of 12.

At 14.00 several games of the youth selections kick-off,  RKAVV against ADO Den Haag
RKAVV under 23 – ADO Den Haag A1
RKAVV among 17 – ADO Den Haag C1
RKAVV among 15 – ADO Den Haag D2
At 15.00 the pre-match starts
RKAVV under 13 – ADO Den Haag D3

At 17.00 RKAVV – ADO Den Haag

Player of the season

Please may I ask for your assistance. Would ADO fans please send me the name of the player they think has been ADO’s best player of this season.

ADOforEXPATS hopes to present a trophy to the winning player. Voting closes in two weeks.  You can either leave a message on this site, or go to the Facebook site HERE. Thank you in advance for your time.

Exciting times for ADO ladies

UEFA have given the green light allowing a joint ladies football league involving Holland and Belgium. This will start next season. The BeNe league will make the teams reach a higher standard, resulting in better chances for the best of each country to progress in the ladies champions league tournament. Exciting time ahead.

Support ADO ladies and Cancer research

ADO Den Haag are offering a unique special occasion surrounding the ladies football match to be played on Friday 27th April in the Kyocera stadium against SC-Telstar.

An event which invites all ladies from the age of six upwards to get involved with. The actual match kicks off at 19.30 but from 16.00 there will plenty to see and do in and around the stadium. There will be markets, fashion shows and a Hague artist to complete it all,

Photo from

The aim of this day is to sell out the stadium completely and create the best atmosphere for our ladies team, 15,000 females. But male fans are also invited to turn up.

Normally it is free to watch the ADO ladies, but for this event, tickets go on sale from the reception at the club, or from the Primera shop in Theresiastraat and cost only €5 each! You can also pay on the day of the game.

A portion of proceeds will benefit the project ‘Move Against Cancer’ for ADO Den Haag and Medical Center Haaglanden. The event is aimed at ladies football, as it is the fastest growing sport for women, and for the women in the region to get acquainted with the Kyocera stadium.

So, make sure your mothers, sisters, cousins, aunts, girlfriends and come together to the stadium.  Guys… you can come too!