On Blue Monday as January 20th 2014 was billed this year, the largest sponsor of ADO Den Haag renewed its contract. For at least one more year, Basic Fit name will continue to adorn the chests of the Hague players after this summer. The contract also includes an option for two more seasons.
On behalf of Basic Fit, John Verhouden, International Sales & Marketing Manager of the chain fitness clubs signed the agreement. Blue Monday for him was not a depressing day he told the press, all the players of ADO Den Haag and the office staff of the club. He saw this day more like “Orange Monday”, referring to the Basic Fit colours. The collaboration with ADO Den Haag and the reputation that has grown between them left everybody Clearly satisfied.
Piet Jansen, Managing Director of ADO Den Haag and host of the afternoon: “Sporting wise we may be going go through tough times, we must keep our minds set and nurture collaborations like this together so we can continue to grow. We do this of course with many other, especially with Basic Fit as our main sponsor. The confidence expressed in this early extension makes us very happy and we’re positive about the future together.”