ADO’s new signing Elson Hooi

ADO Den Haag has added a new player to their squad. Forward Elson Hooi (25) signs a two-year contract with an option for a third. The international of Curaçao is transfer free from the Danish side Vendsyssel FF.

Hooi started his career as part of the youth side of NAC Breda, where he also made his debut in professional football in 2012. After two and a half seasons and 62 games in the Eredivisie, scoring eight times, the player was loaned out to Danish side Viborg, the club where Donny Gorter also played. After six months, Hooi returned to NAC to be leased to FC Volendam in early 2016. At the beginning of last season, the Willemstand born player was trying his luck at Ermis Aradippou in Cyprus. In the final months of last year Hooi went out Vendsyssel FF.

Since 2015 Hooi is international for Curaçao. With his country he won the Caribbean Cup by beating Jamaica in the final 2-1 at the end of June. He scored both of the goals in that final. By winning that prize, Hooi with Curaçao was allowed to participate in the Gold Cup, the championship of North and Central America this month. After three defeats, Curaçao was eliminated in the group phase.

Jeffrey van As: “I know Elson from the time I was technical director at NAC. I was always charmed by him, he is a player capable of playing in multiple positions. Elson can also score goals, as he proved during the Caribbean Cup. I’ve always followed Elson, especially during his foreign adventures. He can definitely add value to ADO Den Haag.”

Hooi about how his transfer to ADO came about: “That happened through Jeffrey van As, I already knew from my NAC days. We had been in contact for a while now and now I’m here. ADO Den Haag is a good club with a nice stadium. I’m eager to start, and I’m in peak condition because I’ve played a lot for the national team lately.”

Photos courtesy of ADO Den Haag

Do you want to be a part of an ADO ladies game?

Are you interested in being a part of the match day experience with the ADO ladies football team? ADO ladies are seeking youngsters to be ballboys/girls and also to be part of the players escort as the ladies come on to the pitch.

If you want to be a part of the match day experience in the Cars Jeans stadium for home games, Friday nights, kick-offs at 19:30. Then send an email to 

ADO win their friendly at Zeeland training camp

ADO Den Haag kept up their 100% winning for the pre-season build up. ADO beating a Zeeuwse XI 1-3.

The first half ended 1-1. The home side taking the lead through Steve Schalkwijk in the fifteenth minute. It took until the thirty ninth minute to get level. Danny Bakker curling in a beautiful free-kick from 20m out.

The second half ADO struggling to put moves together and it wasn’t until the final minutes that the visitors sealed the win. Eighty six minutes in a long cross was headed into the area, the keeper made a good save but Mats van Kins was alert and fired the ball home, 1-2. The final minute and Sheraldo Becker was still fired up, chased down the keeper and got the ball, with calmness he moved wide before firing in at the far corner, great finish, 1-3.

So with six games of the pre-season won, scoring a whopping 40 goals and conceding just the 4. ADO’s remaining friendlies will be at home to MVV Maastricht next Tuesday night at 19:30 and Saturday 22nd at home to De Graafschap at 14:30. Then it is the final game to be played in China against Beijing Enterprises on 29th July.

Photos courtesy of and with thanks to Marc of


ADO in goal rampage in latest friendly

ADO Den Haag played their fifth pre-season game and hit 13 on Wednesday evening, the second of their summer training camp. The game against Bruse Boys was another one-sided affair as were the previous games.

Amateur side Bruse Boys kept ADO at bay for the opening twenty five minutes, then the floodgates opened and the goals flooded in. Sheraldo Becker with the first. then it was Delano Laden  (28) Becker again (31) Laden getting his second too (34). Thirty six minutes played and Lex Immers scored his first ADO goal since returning to the club. The sixth and final goal of the half scored by Danny Bakker in the last minute of the half, 0-6.

ADO made several changes to their line-up, but the  goals kept going in. Guy Smith hitting the net twice in the forty eighth and fiftieth minutes. ADO made more changes to their line-up. ADO’s ninth goal came in the seventieth minute thanks to Sam van Huffel. ADO hit double figures in the seventy fourth minute thanks to a goal by Hennos Asmelash. A minute later, Trevor David made it 0-11.

ADO did not manage to keep a clean sheet despite all their forward dominance. Bruse Boys grabbed a goal in the seventy seventh minute, great for the hosts to get a consolation goal, but left the ADO defence annoyed.

ADO were back scoring again within three minutes. Ludcinio Marengo scoring from the penalty spot in the eightieth minute. ADO got another penalty in the eighty sixth minute, this time Mats van Kins converting the spot kick to end the night’s scoring. Final result 1-13.

ADO will play one more friendly during their camp, this time on Friday facing a Zeeuws XI before returning back to The Hague.

Ockel Computers, a new sponsor on the back of ADO’s shirt

ADO Den Haag has found a back sponsor in addition to that of Basic-Fit. The innovative Hague computer brand Ockel Computers signed the sponsorship agreement earlier this month and will be shown on the back of the shirts (under the number) from August. Ockel Computers has been sponsoring ADO Den Haag since the 2015/2016 season.

Ockel Computers develops complete computers that are as small as a smartphone. The Hague start-up comes from successful entrepreneur Tim Haaksma, who also owns Avanca International, one of Europe’s fastest-growing technology companies, and has also sponsored ADO Den Haag for several years. Haaksma left his contract with Philips in 2007 to start for himself. He has always been inspired by top sport. “In my eyes, business and top sport have a lot to do with each other. It comes from a passion, it’s hard work, you have to make a lot of sacrifices and good results are not obvious.”

The strategic partnership with ADO Den Haag is exactly the right time for the entrepreneur from Voorburg. “With Ockel Computers, over the past year and a half, we have been involved in more than $1.25 million of crowdfunding to develop and market our revolutionary Windows 10 mini PCs. In the meantime, our first two models have sold successfully and the Ockel Sirius A, our third innovation, is in production at the end of summer, and now it’s time to announce our brand to the general public. The Eredivisie, with its weekly 5 million unique viewers, is the perfect tool for this. Over 85% of our current customers are men, so top-level football is a great place to highlight Ockel Computers, both nationally and internationally.”

Haaksma was as a boy of six already with his father behind the goal of ADO Den Haag. In 2015, he moved the office of Ockel Computers to one of the Hague’s sky boxes. “A football stadium is a very inspiring environment to work. Especially for a company that deals with innovation, that’s extra important.”

General Director Mattijs Manders of ADO Den Haag: “We are very pleased that we have found a second back sponsor in Ockel Computers next to Basic-Fit. Tim Haaksma has been a well-known sponsor of ADO Den Haag and it is great that he is expressing his trust in the club through the back sponsorship. Ockel Computers is also a real Hague company. We like to see that, a successful local entrepreneurs who gives ADO Den Haag a warm heart. We look forward to a successful partnership.

ADO Open Day 2017 full programme

On Sunday 6th August, ADO Den Haag will hold their annual Open Day! There will be plenty to do in and around the Cars Jeans Stadium!

The full squads of the men and women will be presented, there are clinics in the stadium, all kinds of fun activities on the square, the stadium is open for a stadium tour including a unique look in the home dressing room and various local artists perform during the afternoon !

Do you think you have a fast sprint? Then sign up for the Basic-Fit Stadium Fun Run do a sprint and win a prize!

After the players’ presentation, there is plenty of opportunity to meet your heroes and get a souvenir selfie.

Full programme Open Day 2017
10:00 AM: Start of clinics (Subscribe from July 13 via the ADO website)
11:00 AM: Start stage programme with DJ Bronx and DJ Billy the Kit
11:00 AM: Start stadium tour with unique visit to the home dressing room / ADO Museum
13:30 hours: Side Kick
14:00 hours: Presentation of the men and women squads 2017-2018
14:45 hours: Start self-session / signatures with the players
14:45 hours: Performances by, among others, Mike Peterson and John Medley
16:00: End Open Day
16:00 – 17:00: After party in the supporters home!

Parking is free on P1 and P3

Setkus now transferred to Hapoel Haifa

Ernestas Setkus is leaving for Hapoel Haifa in Israel. Previously, the goalkeeper did not agree with the terms on offer, but the player and Hapoel Haifa have now come to an agreement. ADO Den Haag also agreed on the transfer of Setkus. The Lithuanian signs a multi-annual contract in Israel.

Setkus left the Turkish side Sivasspor in the summer of 2016. He claimed his place as the number one keeper at ADO. However, he lost that position to Robert Zwinkels after Setkus was suspended for the match against Feyenoord after a red card against Go Ahead Eagles. The goalkeeper played a total of 22 matches for ADO Den Haag.

Everybody Ernestas a lot of success at Hapoel Haifa!

Setkus to remain at ADO for now

Ernestas Setkus will join the ADO summer training camp in Zeeland again this week. The goalkeeper was on the verge of a transfer to Hapoel Haifa from Israel, but Setkus did not sign for that club.

Setkus is wanting first team football and is aware that he has dropped down the order of keepers at ADO after Robert Zwinkels was made the number one choice towards the end of last season. Setkus fears that the lack of first team football will cost him his place as the number one choice for his national side, Lithuania.

Possibly, the Lithuanian may take part in the game against Bruse Boys on Wednesday, or on Friday, when ADO Den Haag take on a Zeeuws XI in their last friendly match of the camp in Zeeland.