New ADO kits revealed

With pride, ADO Den Haag presents the new kits for the 2017/2018 season.

The new home team is obviously familiar with the well-known yellow-green vertical stripes. On the chest, Basic-Fit has made way for our new head sponsor Cars Jeans. Furthermore, the shirt has no collar, but a neat V-neck. On the back of the shirt is ‘Onze Trots’ (Our Pride)and on the bottom of the shirt is a nice label with the years of the season.

The away kit was inspired by the 1967 golden team that played European football. Typically, the old club colors are green, red and white. In addition, the text “We are ADO Den Haag” is printed in the neck of the shirt.

In addition, ADO Den Haag also has a second kit, inspired by the team of1982. During this season, a number of club icons like Schoenmaker, Van Vliet, Korevaar and Mansveld took part.

The choice of colour used by the keepers shirts, bright orange, blue or fuchsia depends on the opponent’s kit colour.

All kits have been designed in close collaboration with the FCDH-Middennoord and Haagsche Bluf supporters, Fansupport, technical staff and clothing sponsor Errea.

The new shirts will be available from Wednesday 28th June at the Fanshop at the Kyocera Stadium, the online Fanshop and through the various fan points. In addition, training packages, presentation packages and goal keepers kits will be put on sale.

Wang back in control of ADO Den Haag

ADO Den Haag on Thursday went into chaos as the Municipality of the Hague decided to further themselves from the football club, this allowing owner Hui Wang to take back control of the club.The fans are in uproar over the decision as is the Dutch sporting press. Late Thursday evening ADO Den Haag released the  following statement.


Much to our disappointment and amazement, we have noted the decision made by the municipality of The Hague to return the priority shares in NV ADO The Hague to the club.

ADO Den Haag deplores the municipality’s decision and is particularly surprised at the timing of this decision. The Supervisory Board and the management of the club have worked hard in recent months to achieve a structural financial basis for  ADO Den Haag for the coming year and the years after. In that, the specific willingness of major shareholder UVS to remain intensive and structurally involved and play a major part. After good and constructive talks, UVS is willing to continue investing in ADO Den Haag in the coming years to provide the club with a solid sports and financial base in the short and long term. The ultimate goal must be that ADO Den Haag is financially independent and future-proof, of course a wish of the club itself, and now also supported by UVS. The municipality of The Hague has rightly claimed many demands on ADO’s major shareholder, also based on the past. UVS understood the municipality’s requirements and proved to be willing to accommodate it. It is therefore extra regrettable that the municipality of The Hague has taken away it’s hands from the club during this hopeful reconstruction phase, in which we have come a long way  together.

On behalf of UVS, new officials have been sitting for the past months to bring the club into quieter waters. There were very constructive conversations with positive outcomes. One part was a financial injection in the form of a capital facility that is fully attributable to guaranteed capital. This was a hard demand from the club and municipality towards the major shareholder UVS.

The municipality, in its own words, had great difficulty in the cooperation between ADO Den Haag and the UVS in general terms and the associated governance and financial solutions, while UVS was willing to hand over control. On the basis of current facts, we find that almost all conditions of the municipality are fully met. The municipality has never submitted a concrete alternative plan to ADO Den Haag, never submitted serious investment parties or made other achievable short-term solutions available. ADO Den Haag thus counts its blessings it has a shareholder who now demonstrates its willingness to invest substantially in ADO Den Haag.

ADO Den Haag wishes to reiterate that the decision of the municipality of The Hague is being deplored and that is a great surprise at this point in time. In a phase where UVS complies with all agreements, including actual payments of promised investments.

Finally, ADO Den Haag wishes to thank the bench of Mayor and eldermen for the cooperation in recent years and especially in recent months. ADO Den Haag has received a lot of support from the municipality of The Hague and has greatly appreciated the partnership. Of course, the door to the municipality of The Hague will always be wide open from ADO Den Haag.


Before ADO’s statement. Hui Wang and UVS also released a press statement. The text below as verbatim by UVS.


Statement UVS

Today we have learned that the Municipality of The Hague has decided to return their “priority shares.” We also have understood that this – again – has led to a lot of unrest under many fans of ADO Den Haag.

United Vansen wishes to express its regret by the decision that was announced today. We have always believed that the goal of all the parties is for the benefit of ADO Den Haag and the fans.

It was almost 3 years ago – June 24 2014 – that we have announced our intention of becoming the owners of the majority of the shares of ADO Den Haag NV.

Since that date, we have invested close to € 20 million, not only to obtain shares, but – more  importantly – to make sure ADO can compete successfully in the Eredivisie.

We can assure ALL fans from ADO Den Haag that the club – with UVS as majority shareholder – is in safe hands. Just as all those thousands of ADO-fans in The Hague, we too want ADO to be prosperous and successful.

We can assure all fans that we will do everything necessary to make that possible.

Hui Wang

United Vansen.


 This story is going to continue for a long time. Not a great start to the coming season, especially as the first training of the season is this coming Monday at 17:30 at the Kyocera stadium, Open to the public.

ADO Den Haag sign Nick Kuipers

Nick Kuipers will play for the next four seasons at ADO Den Haag. The 24-year-old defender joins from MVV Maastricht. Kuipers grew up within the youth squad at the Limburg club and has been part of the first team since August 2010. The right sided central defender played 150 games for MVV in which he scored four times. The contract of 1.92 tall Kuipers at MVV ended and he transferred to ADO Den Haag free of charge.


Photo courtesy of ADO Den Haag

Nick Kuipers is pleased with the transition; “If you can play for such a club you have to gofor it, I’m very proud of it.”

Jeffrey van As, Manager of Football, is also very pleased with Kuipers’ arrival: “We followed him for some time and are convinced that he can add something to our squad with his qualities. A right sided central defender with speed and despite his young age he already has the necessary experience. His personality also fits well with ADO Den Haag.”

Holland Casino takes full advantage of the Asia VIP Lounge at ADO Den Haag

On Monday 19 June, Henri van Dooren (Casino Manager of the Holland Casino in Scheveningen) and Remco van der Veen (Commercial Manager at ADO Den Hague) signed a contract that sees Holland Casino connect with ADO for one year. Holland Casino will take up six places in the Asia VIP Lounge in the stadium for its hospitality.

Henri van Dooren explains the choice for the Asia Lounge at ADO as follows: “We love games and football is a great game that fits well with Holland Casino. You will see throughout the country that every branch of Holland Casino in the Netherlands has a relationship with the local football club. In addition, as Holland Casino, we want to give back to society. We consider social involvement important. Because the Asian market is a growth market for us, we are happy to invest in the network we can build at ADO Den Haag.”

Remco van der Veen is pleased with the new sponsorship contract: “Holland Casino is a wonderful company to add to the largest Business Network in the Hague region. In the Asia VIP Lounge, we can offer the opportunity to network with other parties focused on the Asian market. In addition, we offer flexibility on seats. For example, Holland Casino can save its tickets and, for example, skip a match and then have more seats for another match.”

Photo courtesy of ADO Den Haag

Commissioners Deetman and Jol leave ADO Den Haag

Commissioners Wim Deetman and Martin Jol today decided to withdraw from the ADO Den Haag Supervisory board. Despite the many constructive meetings and the current concrete plans to make ADO Den Haag eventually profitable, the commissioners have decided not to go any further.

Mattijs Manders, General Director of ADO The Hague: “We regret the departure of Wim Deetman and Martin Jol very much. The past year we worked intensively and always with the aim of serving the short-term and long-term interests of ADO Den Haag. That was not always easy, but we always listened to the input of all Commissioners and, in most cases, it also acted upon very effectively. Their sudden departure right now surprised me. Nevertheless, I would like to thank Deetman and Jol for the cooperation and their efforts and immense energy. Without their involvement and commitment we would not have gotten far.”

The problems are not all solved yet, but there is now a concrete policy plan and solid budget for the coming season, in which the intensive and constructive involvement of our Chinese shareholder UVS can meet all obligations.

Martin Jol was appointed on November 3rd 2015 as Supervisory Director of ADO based on the special share of the HFC ADO Den Haag. Wim Deetman was appointed by the municipality of The Hague on April 19th 2016.

Expats!! Be a part of your city and club!

You are an expat! You live in The Hague! Your weekends are free! You like football. So why not combine your new life in this wonderful city with the locals and go to watch live football in the top Dutch league.

ADO Den Haag play in the Eredivisie. They host all of Holland’s top teams. As an expat myself, I know how it feels to try and fit into the local community. Yes you have work colleagues, but away from your office, time can go slow.

I found my life in this great city improve greatly once I started to visit ADO Den Haag home games. I was then fortunate to become a reporter for the Hague Online expat website and covered their games home and away. Now I am on the field with a camera and set up, with permission of the club the ADO for Expats website. All the fan websites were all of great help to me, they have all welcomed my efforts in promoting the local team.

Since then I have made so many great new friends, I am welcomed in the stadium. I meet people in the city when I am out and about. Life here was good before, but now I feel a real part of the city. It’s my home, my city and my club!

So why not plan to come along next season? The prices are unbelievably cheap. The cheapest season ticket for an adult is only €150 that works out to only €8.82 per game. For kids it starts from €67,50 that is only €3,98 per game.

No matter where you come from, if you wear the green and yellow of ADO you will be welcomed. Read the stories of two different expats HERE and HERE of their first experience of visiting ADO. I know many expats who now go to ADO games. All enjoy it and have made friends there.

If you are here alone, contact me via the ADO for Expats website. I am willing to organize a meet up with new people, or if you just want to go along, I can also introduce you to some local fans who have more than once taken a new expat to a game, mostly that friendship has always lasted. Contact me via email at with any questions you may have.

A huge thank you to Pijnacker01 for making the video.


Details of ADO’s first training.

ADO Den Haag is currently busy with all the preparations for the new season. At the time when many people are on vacation, Fons Groenendijk will resume training with the squad on Monday 26th June.

At the request of the supporters, the training will start at 17.30 pm. This will allow as many people as possible to attend the first training. The technical staff and players embrace this request and hope for a busy first training day!

From 16.30 onwards there will be a number of fun attractions at the stadium, such as inflatable castles, mini football pitches etc.

The Haaglandentribune (Midden Noord) is open to the public during the training. The standard conditions of the KNVB apply and the possession of and / or of fireworks are not allowed.

Henk Patat will be present so that there will be something at the training for fans to eat and drunk.

Concept fixtures for 2017/2018

The KNVB have released their concept fixture list for the upcoming 2017 – 2018 season. After consultation with local authorities and emergency services, the real fixture list should be confirmed within a week.


Fri 11 Aug – ADO v FC Utrecht –

Sat 19 Aug – AZ Alkmaar v ADO –

Sat 26 Aug – ADO v sc Heerenveen –

Sat 09 Sep – Willem II v ADO –

Sun 17 Sep – ADO v Ajax –

Sat 23 Sep – ADO v Sparta Rotterdam –

Sat 30 Sep – NAC Breda v ADO –

Sun 15 Oct – ADO v Excelsior –

Sat 21 Oct – VVV Venlo v ADO –

Sat 28 Oct – PEC Zwolle v ADO –

Sun 05 Nov – ADO v Feyenoord –

Sun 19 Nov – ADO v Heracles Almelo –

Sun 26 Nov – Vitesse Arnhem v ADO –

Sat 02 Dec – ADO v FC Groningen –

Sat 09 Dec – FC Twente v ADO –

Wed 13th Dec – ADO v Roda JC –

Sat 16 Dec – PSV v ADO –

Fri 22 Dec – ADO v PEC Zwolle –


Sat 20 Jan – ADO v VVV Venlo –

Sun 28 Jan – Feyenoord v ADO –

Sat 03 Feb – Heracles Almelo v ADO –

Thu 08 Feb – ADO v Vitesse Arnhem –

Sun 11 Feb – FC Groningen v ADO –

Sat 17 Feb – ADO v Willem II –

Sun 25 Feb – Ajax v ADO –

Sun 04 Mar – Sparta Rotterdam v ADO –

Sat 10 Mar – ADO v NAC Breda –

Fri 16 Mar – Excelsior v ADO –

Sat 31 Mar – ADO v AZ Alkmaar –

Sun 08 Apr – FC Utrecht v ADO –

Sat 14 Apr – ADO v FC Twente –

Tue 17 Apr – sc Heerenveen v ADO –

Sun 29 Apr – ADO v PSV –

Sun 06 May – Roda JC v ADO –